“We never tried to wake our children up on weekends: the more they sleep, the less they eat.”
Recently, the Russian-speaking segment of the Internet got flooded with personal photographs from the 1990s. I first took note of them on my own Facebook feed. Some appeared expectedly funny—imagine the hairstyles!—others were nostalgic. Yet what seemed like a spontaneous flashmob turned out to be a planned event. In fact, this social-networking experiment was organized by the Yeltsin Foundation in conjunction with one opposition publication. It targeted the under-40 demographic, but especially those born in the late 1980s-early 1990s, who were too young to remember some of the horrors of that decade. Thus, the purpose of this pseudo-spontaneous photo-sharing was to reshape the memory of a nation about the early years following Soviet collapse. This memory has been overwhelmingly negative: looting the country’s natural resources by the select few, mob violence in the streets, daily hunger, institutional collapse, and national humiliation, just to name a few aspects.